A Multi-Channel Advertising Budget Allocation Using Reinforcement Learning and an Improved Differential Evolution Algorithm
| Author | Li M.; Zhang J.; Alizadehsani R.; Pławiak P. |
|---|---|
| Title | A Multi-Channel Advertising Budget Allocation Using Reinforcement Learning and an Improved Differential Evolution Algorithm |
| Journal | IEEE Access |
| Year | 2024 |
| Status | Published |
| Volume | 12 |
| DOI | 10.1109/ACCESS.2024.3429359 |