A Multi-Channel Advertising Budget Allocation Using Reinforcement Learning and an Improved Differential Evolution Algorithm

Autorzy Li M.; Zhang J.; Alizadehsani R.; Pławiak P.
Tytuł A Multi-Channel Advertising Budget Allocation Using Reinforcement Learning and an Improved Differential Evolution Algorithm
Czasopismo IEEE Access
Rok 2024
Status Published
Tom 12
DOI 10.1109/ACCESS.2024.3429359